Second Annual Wine Marketing Summit Announced
The Washington Wine Commission and The Center
for Enology and Viticulture at Walla Walla
Community College announced today the joint
sponsorship of the Second Annual Wine Marketing
Summit, June 11-12, 2007, in Walla Walla,
WA. The Walla Walla Valley Wine Alliance
also serves as sponsor of the two-day symposium,
which presents an outstanding roster of
marketing and wine industry experts speaking
on issues of importance to the promotion
and distribution of Washington wines.
Summit sessions offer participants information
and insights on worldwide consumer marketing
trends, winery promotion, on-premise/restaurant
marketing, packaging trends, working with
distributors, website fundamentals, winery
guest services, and promotion of wine tourism
and brand building through enhanced hospitality.
Networking and wine tasting events are built
into each day.
Session speakers include: Bob Silver,
MWW Group Seattle; Michele Rennie, Icon
Estates; Matthew McVane, MCM Design Studios;
Peter Dow, Cavatappi; Charles Calder, Calder
Consulting; Ole Thompson, Wild Ginger Restaurant;
Chris Sparkman, Waterfront Seafood Grill;
Matt Mabus, Cordon Selections; Duane Wollmuth,
Three Rivers Winery; Dawn Endean, Cave B
Estate Winery; and Jim van Loben Sels, Arbor
Crest.
"We are pleased to participate in the
Wine Marketing Summit," states Robin
Pollard, Executive Director of the Washington
Wine Commission. "As the Washington
wine industry grows and broadens its market
reach, it is essential for wineries to have
the skills and where-with-all to successfully
promote their wines and wineries."
"Our goal at the Center for Enology
& Viticulture is to provide value-added
learning opportunities for Washington State
wineries that in turn will promote the industry
overall." Heidi Wells Program Director,
Center for Enology & Viticulture, adds.
"We believe that by continuing to leverage
the success of last year's summit we can
provide the marketing and sales skills needed
in this ever growing market."
Event organizers hope to build on the momentum
of the first marketing summit to realize
a yearly marketing primer for wineries and
wine grape growers interested in honing
their marketing knowledge and skills. For
additional information on speakers, costs,
accommodations, and seminar sessions, please
contact Wanda Williams at 509 529.5170.
About the Washington Wine Commission
The Washington Wine Commission is responsible
for the promotion and development of the
Washington wine industry, representing more
than 500 wineries, 350 wine grape growers
and 31,000 vineyard acres. For more information
about Washington wines, touring, and tasting
opportunities, visit www.washingtonwine.org
or e-mail info@washingtonwine.org.
About The Center for Enology and Viticulture
The Center for Enology and Viticulture was
established by Walla Walla Community College
in 2000 to meet the educational and training
needs of the growing premium wine industry
in the Walla Walla Valley and the State
of Washington. The Institute is located
on the main campus of the college in Walla
Walla, Washington and offers Applied Arts
and Sciences Degrees in Enology & Viticulture
as well as short courses and seminars for
wine industry professionals.
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